Our Story

Soap Square had its humble beginnings when our founder Mahima Dissoria worked with her mother to create beautiful bars of soap as New Year presents for friends in December 2014. They were overwhelmed with the appreciation that they received for the luxurious quality of their chemical free, skin friendly products. When they continued to be flooded with requests for more, Mahima who was all of 20 years old and still pursuing a business degree- took a rather bold decision. She gave up the 9 to 5 corporate job offer to pursue her passion of delivering quality. Soap Square was born out of the simple frustration with the lack of toxic-free and natural products in the market. For the longest time, Soap Square was based out of a house kitchen where Mahima could often be seen cooking soaps and whipping body butters by herself. Sales came from every weekend farmers' market.
Slowly, the idea took root and expanded -driven by honest appreciation from strangers who became a part of the Soap Square family. The driving force behind our success has always been customer satisfaction and trust.
Our breakthrough achievement came in the form of affiliation with MSME and Khadi India- two of the biggest Government of India organisations encouraging start-up initiatives in the country.
Since then, there has been no looking back. Soap Square now has 25 product categories and 150 SKUs under its belt. With Pan India shipping facility, we are trying to add more customers to our large family. Our aim is to take the goodness of our homegrown brand to many more people who want to lead a toxic-free & sustainable lifestyle.

 

OUR IMPACT

We believe that every business has a moral obligation towards the society it operates in and Soap Square has never walked away from its responsibilities.
Since the inception of the brand in 2015, Soap Square has facilitated the vocational skill training of soap-making for visually-impaired youths at the Blind Relief Association, New Delhi. We are immensely privileged to partner with them and constantly learn from their spirit of grit and resilience.

OUR MISSION

Soap Square is driven by the goal to offer high quality, unadulterated and effective skin and hair care products. We strive to create an impact with everything that we do. Our products are handmade, eco-friendly, cruelty- free and entirely bereft of parabens, SLS, phthalates and other harmful chemicals.
To help save our planet and our friends who live on it, we take every decision consciously, after carefully weighing the consequences. You will find that we prefer sustainable, bio-degradable packaging and offer unique solutions like shampoo bars to prevent unnecessary waste. We also pride ourselves on being an equal opportunity employer- half of our entire workforce is made up of women.